How to Stand Out

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Marketing Plan:

It’s time for everyone to know you’re at AFP 2019. Make sure attendees know where you are by advertising your booth number, relatable content and if you’re doing anything special, post on social media and use the hashtag #AFP2019. Consider offering an incentive to drive traffic such as a gift giveaway, raffle or discount on your product.

Make sure to take advantage of the full conference experience. Get out of the booth and connect with attendees outside of the hall at events such as the AFP 2019 Kick-Off or AFP Aware activities. Practitioners always note that our Conference generates a sense of community– participate in activities and get to know the community.

Booth Plan:

After planning your booth, it’s time to shine. Test all your equipment beforehand to ensure that it works properly (cables, monitors, computer, etc) and don't forget to have an open and inviting booth.


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Quick Tip: Keep things tidy by removing any tables or chairs blocking the entrance. If you have a large booth, make
sure everything is placed evenly around the space.


Make sure it’s easy to demo your product or use monitors and PowerPoint presentation to show the benefits. Show real-world examples: We saved X for company Y.

And when attendees leave your booth, make sure they're walking away with a tangible reminder of your company. You want to be remembered. During your interactions at your booth, take quality notes on each interaction. Every attendee wants to feel like your #1 customer. This will help with executing your post-show plan. 

Communication Plan:

Communication during AFP 2019 can be broken down into two categories: non-verbal and verbal communication.
  1. Non-verbal communication: Body language is crucial.
    1. Do: Smile and greet attendees, use open body posture, look helpful
    2. Don’t: Sit, text, eat – these all make you look preoccupied. If you need a break, head somewhere else for a few.
  2. Verbal communication: There are 200+ exhibitors and sales pitches begin to sound the same, so how is your hook going to stand apart. Instead of beginning with the what and the how of your message, begin with the why of your message. Author and organizational consultant, Simon Sinek, breaks down the power of reorganizing the way you present your pitch:
    1. What/How: “Here's our new car: It gets great gas mileage; it has leather seats. Buy our car.”
    2. Why: "Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”

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Persuasive Speaking Tips