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AFP 2018 Blog

How Financial Professionals Can Be More Persuasive

Nov 30, 2018




In an interview at AFP 2018, Lynne Franklin, Principal of Lynne Franklin Wordsmith, discusses tools that financial professionals can apply to get more people to agree with them. To start, Franklin recommends determining a specific, measurable, attainable goal before going into the situation, rather than going in and winging it. Setting a goal will send information from your conscious mind to your subconscious mind, and your subconscious mind will take that information and devise ways for you to get what you want.

AFP 2019 will have more great sessions like this in the Career Development track. Register here.