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AFP 2022 Blog

AFP 2022 Blog


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Achieving Career Success Through Effective Networking and a Strong Personal Brand

Jun 27, 2022

By Mike Richards, CEO and Founder of The Treasury Recruitment Company and Lee-Ann Perkins, FCT, CTP(CD), Assistant Treasurer and treasury advocate

Do you ever feel that you need — or can offer others — a little professional help? Whether you’ve just started working in your chosen career path, you’re climbing the ladder or even changing fields, networking and developing your personal brand is an important part of the journey to success.

Achieving career success isn’t only about what you have done well; it’s about those who have partnered with you, helped you, guided you and lifted you up along the way. The benefits of being mentored and becoming mentors, as well as networking and personal branding have helped countless industry experts land these mutually beneficial opportunities. 

Your network is your net worth. The importance of building your network, and the steps and habits that help you move outside of your comfort zone to build and strengthen your network cannot be overstated. 

You can create a brand in minutes — and destroy it in seconds. The importance of carving your path and developing your own personal brand is critical. Every professional needs to know their assets, develop them, put them into practice and become known for their strengths. 

AFP 2022 provides you with many opportunities to nurture your career as you practice networking, find a mentor, become a mentor, build your brand and demonstrate your worth. Join Mike Richards, CEO and Founder of The Treasury Recruitment Company and two treasury professionals for the session, “Achieving Treasury Career Success Through Effective Networking and a Strong Personal Brand.” They’ll discuss their experiences and share expert tips around career success, networking and perfecting your elevator pitch to sell your brand. 

Register for AFP 2022 by September 16 to Save $350.