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AFP 2022 Blog

AFP 2022 Blog


Finance Transformation 101

Oct 13, 2022

Financial transformation is a common phrase that many leaders and business use. But what does it mean? Ask a group of CFOs and you'll likely find that they all have different answers.

Chris Ortega, chief executive of Fresh FP&A, and Hector Rubalcava, FPAC, director of finance at OCC, give a preview of what they're going to be discussing at their Ask the Expert session, Finance Transformation 101. They also talk about why financial transformation matters and what they're looking forward to at AFP 2022.