Red Team Thinking


Can Delivering Bad News Save Your Organization?

Rarely do people feel comfortable delivering bad news or challenging the assumptions of their superiors or even their peers. Doing so, however, is vital to ensure the long term health of your organization while also supporting the growth of your individual credibility. To combat this issue, military and intelligence agencies developed the concept of Red Teaming. This strategic planning process helps organizations and their leaders stress-test strategies, identify unseen threats and missed opportunities, combat groupthink and overcome complacency. Attendees are introduced to the psychology behind this game-changing methodology and walk away with tools and techniques for how their organizations can use Red Teaming to make better business decisions.

Bryce Hoffman

President & Senior Partner, Red Team Thinking LLC

Bryce G. Hoffman is a bestselling author, speaker and strategic advisor, as well as the founder and president of Red Team Thinking LLC. In 2015, he became the first civilian to graduate from the U.S. Army’s red team leader training program, which is considered the gold standard of red team training worldwide. Since then, Bryce has worked with companies around the world to develop a new model for business red teaming — a model he presented in his 2017 book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything.

Listen to Hoffman on the AFP Conversations Podcast.

Col. Steve Rotkoff, U.S. Army, Ret.

Partner, Red Team Thinking LLC

Steve Rotkoff is a partner at Red Team Thinking LLC and former director of the U.S. Army’s University of Foreign Military and Cultural Studies at Fort Leavenworth, also known as “Red Team University.” After serving as a senior intelligence officer during the invasion of Iraq, Steve led the “lessons learned” team at the Pentagon that first developed the idea of decision support red teams for the Army and went on to help create the Army’s red team training curriculum. A graduate of West Point, Steve had a distinguished 26-year career as an Army intelligence officer.