Sunday Keynote
Bert Jacobs
Co-Founder and Chief Executive Optimist
The Power of Optimism
Bert Jacobs co-founded Life is Good with his brother, John Jacobs, to inspire people to focus and celebrate the good around them. What began as a small venture selling T-shirts out of a van evolved into a nationally recognized brand and a vibrant community grounded in the power of optimism. Along the way, they discovered that optimism is a strategic advantage that empowers leaders and teams to stay resilient while navigating change, uncertainty, and complex challenges. In this inspiring keynote, Jacobs shares the inspiring journey of building Life is Good and highlights how embracing optimism can foster personal and professional growth. Attendees will walk away with actionable strategies and a renewed perspective, and the tools to cultivate optimism in their teams, leadership, and daily work—empowering them to grow the good in business and beyond.
Bio
Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Inspired by stories of people, mainly children, who illustrate optimism while facing great adversity, Life is Good has become a $160 million positive lifestyle brand. Dedicated to helping kids in need, Life is Good donates more than 10% of its annual net profits to the Life is Good Playmaker Project to positively impact over 1 million kids every year facing poverty, violence, and illness.
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