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Bert Jacobs
Co-Founder and Chief Executive Optimist
Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Inspired by stories of people, mainly children, who illustrate optimism while facing great adversity, Life is Good has become a $160 million positive lifestyle brand. Dedicated to helping kids in need, Life is Good donates more than 10% of its annual net profits to the Life is Good Playmaker Project to positively impact over 1 million kids every year facing poverty, violence, and illness.
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