All Speakers

Ather Williams III and Bruce Edlund

Payments Hub Keynote


The Future of Banking: How Embedded Banking is Driving Transformation and Growth

The integration of Embedded Banking, or Banking as a Service, into existing apps and products enables any company to enhance their financial service offerings direct to customers. When solutions can be delivered seamlessly to the customer, there is an opportunity to transform business models and create monumental potential for growth. Join Ather Williams III, Senior Executive Vice President, Head of Strategy Digital Platform, and Innovation at Wells Fargo, in a session moderated by Bruce Edlund, Assistant Treasurer at Citrix Systems to explore the future of banking and its impact on corporate payments strategy.

Ather Williams III
Senior Executive Vice President, Head of Strategy, Digital Platform and Innovation
Wells Fargo & Company

Bruce Edlund
Assistant Treasurer
Citrix Systems, Inc.


Ather Williams III is Senior Executive Vice President and Head of Strategy, Digital Platform, and Innovation at Wells Fargo, responsible for leading corporate strategic planning, defining and managing digital platform standards and capabilities, and managing innovation priorities, opportunities, and company-wide efforts to drive transformation. He serves on the Wells Fargo Operating Committee and is based in New York. Before joining Wells Fargo, Williams was Head of Business Banking at Bank of America, which provides strategic advice and solutions to small and mid-sized U.S. companies. Williams is also a member of the Executive Leadership Council and in 2019 was named to EMpower’s Top Ethnic Minority Executive Role Models and Diversity MBA Magazine’s “Top 100 Executive Leaders under 50.

Bruce Edlund is Assistant Treasurer at Citrix Systems, Inc. where he manages a global team of four responsible for cash and liquidity management, investments, capital structure strategy, credit rating agency relationships, cash flow and balance sheet hedging, capital markets activity and bank relationships. Edlund has over 15 years of treasury experience starting as Assistant Treasurer at DIRECTV Latin America, Senior Corporate Treasury Manager at Citrix, Director of Global Cash Management at Walmart Stores, Inc. and returning to Citrix in 2014. Prior to corporate treasury, Edlund worked for five years in investment banking in Latin America, primarily at Bank of America.

Access to the Payments Hub Keynote at the AFP 2021 In-Person event is restricted to corporate practitioners. The Payments Hub Keynote at the AFP 2021 In-Person event does not require registration and is first come, first serve.

Both In-Person and Virtual attendees will be able to access the Payments Hub Keynote via the AFP 2021 Virtual platform through December 31, 2021.

The Payments Hub Keynote is sponsored by:
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